According to eBay, each additional professional product image that is added to a particular listing increases your percentage of making a sale by 2%. If you are selling products on Amazon or eBay, you can upload anywhere from 9-12 images per item, so take advantage of thisfeature and show off your products to start selling more.
In this article, we will share suggestions about how to compose additional product images for footwear so that you can utilize each listing’s full selling potential.
There are a number of ways to create flattering photographs of shoes because shoes tend to look great from many different angles and often include a great deal of detail. First, it’s good to capture those basic, tried-and-true angles, such as a shot from the front and a shot from the side of the shoes.
In particular, the front “lead” image is essential because it allows the customer to get a solid view of what you are selling right from the start. Even though it is not essential to do this with every angle that we will suggest to you, go ahead and create the front-on image using the full pair of shoes with the left and right lined up exactly together.
After that, it is only necessary to photograph one of the shoes as long as you remain consistent about photographing either the left or the right shoe throughout all of the product images that you plan to publish online.
Using just one shoe for the rest of the images will showcase the details of the shoe more closely and it will allow you to simply rotate the shoe clockwise for an entire 360 degrees and take photographs of the flattering angles.
The following angles generally suit footwear product images:
1. 45-degree angles
2. Left and right sides
3. Front and back
4. Top and bottom
5. Details (bows, fabric, jewels/gems, leather, etching, logos)
Taking it one step further
Companies like Net-a-Porter and ASOS have utilized models and video to showcase their products, which gives their product showcasing an added appeal. Including animated gifs and videos along with still product images helps customers to better visualize what the product would look like if they were actually examining it in person. It will also encourage them to visualize how a product might look like if they wore it or how the product would move if they walked or turned.
Here are some examples of how companies are using moving images to showcase their footwear:
You can also add another extra boost to your site by showing your customer how to complete their full look. Companies like Net-A-Porter and Mango have added an additional feature to their website that allows customers to pair other merchandise from their site together to create the ultimate look.
This not only helps your customer to shop more freely and easily, but it also is a genius marketing technique that will allow you to seamlessly promote additional products in the hopes of selling more!
Here are a few examples of that:
As you can see, there are many different ways to photograph and showcase your footwear products. However, the bottom line is that it’s always best to fill in all image spaces that each product listing page will allow in order to give customers an extra sense of security when purchasing from your site. Winning customers’ confidence through your product images is one of the most crucial elements to growing your business and making sales.